At the start of this decade, Instagram was at the nascent stage of its launch and still was an alien concept for most people. At its best, it was a platform meant for celebrities and there was huge apprehension among the users as to how will the platform, which is just a picture sharing network, be able to suffice to their social requirements.
Well, as we have already stepped into the countdown for the onset of a new decade, life seems impossible without Instagram and the statement is not at all made-up. Keeping aside the philosophical side of the statement, it is true that most millennial and their subsequent generations are aware of the application.
A branding tool
The application has greatly evolved since its inception and has become a powerful branding tool for small and large brands. This is because Instagram has changed the way people live. Go to any restaurant and there is this sudden urge to post a picture with the apt check-in. use a new cosmetic or grooming product and you suddenly feel something like an influencer yourself, all set to review the product! All of this simply adds up to the fact that Instagram offers a ripe opportunity to people and products to evolve into brands.
Leveraging for popularity
Before you start losing interest in this article thinking that what’s in it for you, hold your horses for we shall acquaint you with the ways through which you can leverage Instagram to appear on the explore feed of more number of people for free. If you were wondering if there is a special trick to it, then we shall break the code about how to get on explore page without any hassles.
The explore feed on the Instagram app is like a blank canvas which the user is free to paint as per his will. The explore page is specifically designed for users who want to discover something new other than the pages and people they follow. However, this does not mean that there is no relation between your preferences and your explore feed on Instagram.
Understanding the know-hows
Have you ever noticed that most of the time, your explore feed understands you better than your best friend! From showing you memes of your favourite shows to giving you updates on your celebrity crush, Instagram explore feed acts like the friend that you never had. But how does it know this much about you? Well, before your mind starts wandering off to the involvement of a government agency or worst, black magic, hear us out!
Instagram uses a specific algorithm on the app because of which it is able to track your likes and preferences from your recent activities. These activities can be from liking the activities of your favourite people and brands to even stalking people in your college!
So now that you know about how the explore feed works on Instagram, you might as well know that there are specific ways to tweak the algorithm so that it showcases your content on more and more Instagram accounts. In layman terms, there is no formula which gives you the answer about how to get on Instagram explore page but actually involves a basic understanding of the know-hows.
Most Instagram users are often worried about their popularity on Instagram. Garnering new followers is not a herculean task if you are aware of the right tactics. Steer clear of people who encourage you to switch to other inorganic and paid ways of gaining more followers. Inorganic methods are only a temporary way to add new followers to your list. However, this popularity is only short-lived for as soon as the slightest URL changes can create troubles for the inorganically achieved followers. Now coming on how to get on Instagram explore page. Well, you do not need to invent something different but only need to be unique with your choices.
A blessing in disguise
So, now you must be wondering that if there any tactics by means of which you can become a celebrity overnight. Well, the very fact that the explore feed of Instagram does not make use of any algorithm can act like a blessing in disguise. Since the explore feed cannot be controlled by any paid or non-paid factors directly means that there is a lot of scope for creativity. You can let your creative juices flow in all directions and make sure to give your best shot in the niche in which you are comfortable.
Motion over still
Before you start brainstorming over the strategies that could be used, just have a look at your personal Instagram account. Check out the explore page at any random point of time. What is the pattern that you observe?
Well, Instagram gives a lot of priority to the visual content in motion. If you are a content creator and looking for ways to notch up your followers, make sure to focus your attention on videos and IGTV. There is a separate section for videos on the explore feed of every individual.
Of course, the kind of videos that are showcased depend on the preferences of the user but it surely does give you a ripe opportunity to work upon. For instance, if you are a cosmetic brand or an influencer, try to inculcate more tutorials and product reviews.
Team up with influencers
Ever wondered why famous apparel, cosmetic and other product brands often collaborate with Instagram celebrities for the promotion of their products and services? Well, the answer is quite easy to comprehend for these influencers offer a new dimension to the brand and allow it to penetrate among new audience groups.
Crossovers are always loved by people and the success of avengers has only added to their popularity. Crossovers on Instagram certainly become more popular than any other form of content. You must have noticed that of all the people you follow, Instagram showcases the videos which have a celebrity in them.
Influencer marketing has turned into a great option for pages that want to increase their reach and following on the platform. The fans of these influencers listen to what they have to say and might even try out their recommendations.
However, before collaborating with influencers on Instagram, make sure to decide your strategy beforehand. For instance, if you want the influencer to post a picture or share a video or feature in a video, plan the content accordingly. Moreover, make sure to hire an influencer who can be related to the brand or the kind of content you are creating.
Using the hashtag strategy wisely
Hashtags are the soul of Instagram marketing but an overdose of these hashtags can also go against you. Especially if you are planning to make it to the explore feed of the user accounts, the smartest and simplest trick that you can learn is the strategic use of hashtags.
When it comes to how to get on the explore page of Instagram, you must know that there are several niches available on the page. Niches like shopping, food, travel and beauty allow you to feature among the most popular posts on the platform only if you use the hashtags in a wise manner.
Always make sure to acquire information about the most trending hashtags in that particular niche. If you want your post to get featured in the list of top posts, make sure to use the right hashtags. Another great idea is to tag the people who are related to the post. Of course tagging the people who are a part of the post also helps but it should be supported with the right hashtags. For instance, most influencers often tag the brands that they are associated with in their posts and also mention it through hashtags.
Go with the flow
Trends are created and promoted by Instagram users. From the Easter egg which garnered millions of likes in a few hours to reactions of Donald trump which make way up to the trending memes on social networking platforms, trends are always hilarious to follow. However, in addition to this, these trends can also be used to promote your feed and notch it up to the explore feed of more number of user accounts.
You can weave your content around these viral trends which shall enhance your exposure on Instagram. The content should be naturally involved with the trend and must not look forced or else it might not be appreciated by the users. Such posts or videos have more chances of getting liked and appreciated by the users. People might even share your post on their accounts by means of stories and that would add to your exposure.
Stay afar from reposts
Imitation is the sincerest form of flattery but that is not the mantra that must be followed if you want to make your way to the explore feed. In simple terms, it means that you must not repost the posts shared by other pages or people because that it completely against the algorithm of Instagram. If you share too many of the reposts in the hope to increase your engagement or presence, you are mistaken for the platform demotes the content which is not original.
Try, try and try till you get there
Well, it is not one of those motivational quotes but has much significance as a smart Instagram move. Posting once in a while will not help your popularity as it will not develop any recall value. You potential followers browse Instagram 4-5 times a day and posting content say once a week will not help you to strike a chord with them.
So, make sure to keep posting frequently and you never know which post wins the heart of your audience! Make sure to maintain quality along with quantity. You do not want your existing followers to lose interest in you for every like counts. Yes, if you are planning to expand your reach and wondering about how to get on Instagram explore page, then taking your followers in confidence is extremely important from Instagram’s algorithm point of view. The more likes your post receives, the higher is the possibility of the post appearing on their friend’s profile as well.
Deciding on the right timing for the post is as important as planning the content. For instance, posting content related to New Year during the last week of the year can certainly help you to get featured in the explore feed of more number of people. The simple reason behind this is that during special occasions, most people look for interesting and relatable content to post and share and helping them find the same can definitely act in your interest too. Explains why most meme pages on Instagram start posting updates a week or two before the actual occasion!
Chain reaction of acquaintances
Instagram is a platform which allows you to establish a long chain of interactions and acquaintances through various techniques. Just by asking people to tag their friend or like or share the post, you can make sure that the post has a wider reach and makes its way to the explore feed of the Instagram page.
Moreover, if you are a brand and looking for newer leads, it would be advisable to develop a call-to-action approach which shall enable you to turn Instagram into an interactive medium. You must learn how to encash your popularity and build a niche out of it. All of the majorly popular influencers started with a few handful followers. Popularity did not come overnight nor was it magically received. Of course, a few successful posts certainly help but you need to stay consistent to stay ahead.
The explore feed of Instagram is your true door to success on the platform. Pitch your strategy and smartly use the tactics to tweak the algorithm and you shall have cooked a delicious gourmet of popularity on Instagram! Stay tuned with us to know more about the latest trends on how to get on the explore page of Instagram to never miss on the latest updates.